XUEXI-QIANGGUO:-"STUDY TO MAKE CHINA STRONG ".
Million have dawnloaded the app, which tracks the amount of time users spend browsing inspirational quatotes from the chinese leader and watching short videos of his speeches and travels.
nearly 44 million people dawnloaded this app .
The app is being promoted by dozen of provincial governments.
About this app :-
Its an propaganda app .The little red app is all -encompassing , allowing users to see state media news reprt ,video chat with their friends , make a personal & send 'Red envelope " of money to friends
APP come ups :- snapchat -like messaging function where message disappear after being read:
Its help users to brush upon "xi jinping thought:-
"they can also take weekly quizes :- including question about xi :- to earn point &untimately prizes or watch television series about china " great revolutionary history".
AS of febuary :- the ISO version of xuexi qiuagguo is rated 2.4 out of 5 from 6810 reviews .many users are party party members or work in china giant state appratus who were told to dawnload the app .
news paper and social media post also suggest local goverments have mandated to dawnloads among party members and encouraged the gernal public to give it a try . some take a step further to organize offline study sessions for the app . for some context ,china had nearly 90 million communist party members by the end .
PRESSURE TO INSTALL:-
some people say that felt pressured to dawnload it .other hope it can help their careers , and local government official have been heavily promoting it .
PROMOTION STRATEGY:-
dozen of provincial and country government across the country have held workshops to promote the app in recent week , local media report showed .
even china e commerce giant alibaba whose founder jack ma is a communist party member , is making a contribution :-jobs add on the company website show it has been hiring software developer to work on the app .
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